Video marketing strategies to increase revenue in 2020

Raise your hand if you want to increase your revenue in 2020!

Video marketing will get you there.

Look, digital marketing is more competitive than ever. Gone are the days of posting a blog once a week and getting noticed by all the internet gurus online. In fact, most businesses already know that they need to put out useful video content online, just to stay in the game.

That said, video marketing remains one of the few low-cost, consistent ways of reaching customers online. A good digital marketing agency can also help you create a strong sales funnel using video content to help you convert more customers and increase your revenue.

Below are a few trends in video marketing that will gain traction in 2020.

Personalised videos in email

Hands down the most effective way to engage with your audience involve personalised video marketing! Personalised videos sent via emails have started to take over the marketing world and are quickly becoming one of the top tools for engaging customers that convert. Your audience is more likely to click and open videos first. People find it difficult to read the long-form text. Videos offer easy connectivity.

Vertical video is still strong

People tend to spend most of their screen time on Facebook and Instagram watching videos via smartphones. With the growth of mobile marketing, vertical videos are gaining global popularity among users. Weren’t you delighted when you discovered that IGTV added a vertical feature so you don’t have to set your cellphone aside to watch a video? Ditto for other users!

Live videos will stay relevant

Live videos will continue to gain popularity in 2020. These videos are great for developing a personal bond with your audience and continue to be promoted by native platforms for greater reach.

Creating a lot of video content and sharing it online is no joke.

A remote digital marketing agency can support you with content creation and all the other tedious stuff involved in maintaining an online brand presence. Unlike local marketing agencies, a remote marketing agency will be affordable as well as flexible enough to accommodate your needs.

This leaves you free to find new ways to engage customers that convert. If you are interested in video marketing, revenue generation, email campaigns and social engagement, check out our digital marketing page.

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